Our agency played a pivotal role in transforming Nacho Bangers, a cherished Black-owned restaurant in Baltimore’s inner city, into an inspiring beacon of success. Founded by Eric Williams, who overcame adversity and homelessness, Nacho Bangers became a community staple. With a visionary spirit, Eric turned his last $60 into a Doritos-inspired dish that he sold door-to-door, laying the foundation for his empire. Recognizing the incredible journey, we connected Nacho Bangers with Doritos and Pepsico, resulting in a partnership that transcended business. Eric’s narrative resonated deeply, leading to his role as the face of Doritos’ #SolidBlack campaign and inclusion in Pepsico’s #PepsiDigIn Black Restaurant initiative.