MEDIA BUYING
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Media Planning and Buying
Our media planning and buying involves strategy, negotiation, identifying the right mediums for ad placements and monitoring KPIs. With 15 years of experience in the Media and Advertising industry, we understand that profitable media buying is both a science and art. A well performing campaign relies on skill, strategy, and effective messaging towards your target audience.
Our Media Planning and Buying Services Include:
- Outdoor (Billboards, transit +)
- Broadcasting (TV, Radio +)
- Print (Magazines, newspapers +)
- Direct Mail (catalogs +)
- Window Display and Signs
BLACK MEDIA REPRESENTS
BLACK CULTURE
AND PLAYS A CRITICAL ROLE IN SHAPING PERCEPTION ABOUT BLACK AUDIENCES.
91% of Black consumers believe advertising on Black media is more relevant than Mainstream media and are 2x more likely to
trust Black media.
61% of Black consumers believe that Black media plays an important role in advocating for and educating the Black community in a way that mainstream media does not.
61% of Black consumers believe it is important for brands and advertisers to support Black media by buying advertising in it.
60% of Black consumers agree that media plays a very big role in what people know and how they feel about multicultural communities.
53% of Black consumers say they would make an effort to buy products from brands that feature BIPOC in their ads.
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LET'S STRATEGIZE
CONTACT US